30 days gift hopes to let users have a sense of expectation for regular behaviors in the form of a gift, gradually understand their health status and menopause within a course of treatment, and at the same time seek good solutions from other women. Place the oral liquid on the phone, and the pressure screen of the phone wakes up the app by detecting a specific weight to get the gift of the day Four types of gifts: Record status Meet her Know yourseelf Know menopause
Quickly share activities with other female friends and club members in the dialog box, and learn about the issues and experiences faced by other women through 'her moment'
Launch activities in the form of topics that users are most concerned about, so as to meet other menopausal women and form a support force
After diving into the literature, it became clear that the crux of menopause is estrogen deficiency. The decline in ovarian function in middle-aged women leads to a drop in estrogen and progesterone, sparking a range of symptoms and lasting changes. The extent of these symptoms is intertwined not just with biological factors but also with lifestyle, health, and cultural perceptions. In China, a staggering 71% of women enduring mild symptoms. For them, menopause manifests not as a sudden, sharp pain, but as a relentless, gnawing ache that can persist for years, profoundly affecting their lives.
I delved into market research, the data was startling: treatment abound, from medical interventions to symptoms management, but few sought help. The software downloads are less than a hundred. The acceptance rate of medical intervention is less than one third, and among these, 10% drop out midway. The health supplement market was booming a decade or so ago but has gradually declined since then.
I conducted semi-structured interviews with a group of menopausal women and two physicians in exploring the quiet resistance to treatment. Caught in this conflict between their physiological needs and emotional avoidance The societal stigma of menopause coincides with a midlife crisis, amplifying the negative perceptions associated with this transition. The cognitive load of potentially being labeled as a patient . Turn to communal support, sharing experiences, indulging in gossip, or finding solace in spirituality
Branding Redefine menopause as revival Pearl as metaphor of shiny, precious and nourished Soft cure Utilize ‘JINGXIN’ liquid supplement to address mild menopause symptoms Personalized plan Menopause status identification Knowledge of menopause and treatment Rewards Community Club and activity: support with each other, meet people who are coping positively and effectively with the same situation
REVIVAL is a supplement brand which treats menopausal women as precious pearl and encourages them to be proactive in treating health issues including menopausal symptoms. We provide a more flexible and fun way for menopausal women to learn about menopause and themselves, improve their health and gain support from their peers and products during the transition.
I used Figma and llustrator for all of the UI design and interactive prototypes. I made two tests, on the first test, I made a speed dating to confirm the usability. On the second test, I mainly consider the ease and desire of use (experience). I tested with three menopausal women.20-30 minutes. I also discussed this with a professor. The following is usability study and testing materials.
After testing and iteration, the initial version of the UI scheme has undergone great changes They have a low willingness to clock in daily, manage symptoms, and develop specific health plans. For female groups, it is difficult for them to quickly form a relationship with strangers and integrate into a group, let alone help each other.
false touch rate，慢
产品，app体验脱节
30 days gift hopes to let users have a sense of expectation for regular behaviors in the form of a gift, gradually understand their health status and menopause within a course of treatment, and at the same time seek good solutions from other women. Place the oral liquid on the phone, and the pressure screen of the phone wakes up the app by detecting a specific weight to get the gift of the day Four types of gifts: Record status Meet her Know yourseelf Know menopause
Quickly share activities with other female friends and club members in the dialog box, and learn about the issues and experiences faced by other women through 'her moment'
Launch activities in the form of topics that users are most concerned about, so as to meet other menopausal women and form a support force
